Introducing Company Promotions: Scalable Campaigns for Cannabis Dispensaries

Company Promotions

In the competitive world of cannabis retail, efficiency isn’t just a nice-to-have—it’s the difference between staying ahead or falling behind. That’s why we built Company Promotions in BLAZE Retail: the next evolution in promotion and discount management for multi-location dispensaries. 

Designed to save your team hours of repetitive work, this powerful new feature lets you create a promotion once and apply it across all your locations in just a few clicks. Whether you’re running BOGO deals, brand-specific discounts, or milestone rewards, our sleek new UI and guided setup wizard make campaign creation simple, scalable, and stoner-proof. Best of all, your customers get a consistent experience no matter which store they visit—because when your operations run smoother, your brand shines brighter. 

Build Company-Wide Campaigns in Minutes, Not Hours 

Thanks to our intuitive setup wizard, creating a promotion in BLAZE Retail is fast, frictionless, and doesn’t require a deep understanding of complex rules or logic. Whether you’re building a BOGO offer, a discounted bundle, or an exclusive first-time customer deal, the UI walks you step-by-step through setting up all the key conditions—like product or category inclusion, minimum purchase thresholds, discount type (percentage off, dollar off, or final price), eligible locations, and customer segments.

Even better, Company Promotions eliminates the need to copy and paste campaigns for each individual location. Instead of duplicating your efforts across storefronts, you can create a single, customized promotion and instantly apply it to all—or just some—of your dispensaries. That means less time spent setting up campaigns and more time refining strategy and driving results.

Company Promotions

For dispensary marketers, this is a game-changer. You gain the flexibility to tailor promotions to specific customer segments—think loyalty tiers, first-time shoppers, or VIPs—while maintaining consistency in execution. The result? A centralized, scalable promo strategy that drives engagement, encourages repeat business, and frees up your team to focus on growth, not grunt work. 

Smarter Targeting with Smart Collections

Smart Collections are the secret sauce that makes Company Promotions so powerful and easy to scale. Instead of manually tagging products or sifting through endless inventory lists, retailers can automatically group products by brand, category, product type, vendor, or existing tags. 

This flexibility gives operators complete control over which items are included in a promotion, while also ensuring accuracy as inventory changes. Whether you’re creating a brand-specific sale, discounting a full category, or targeting a specific product type, Smart Collections keep your campaigns dynamic, relevant, and incredibly efficient—saving you time and reducing the chance for errors across locations.

As your inventory changes, your promotions stay up to date—accurate and effortless every time. 

Smart Collections

Consistency Across In-Store Promotions

One of the biggest challenges multi-location dispensaries face is maintaining a consistent customer experience in-store. With Company Promotions, your team can roll out standardized promotions across all locations without needing to duplicate work or rely on manual input. The promotions are automatically applied at checkout eliminating additional steps for budtenders.

That means your budtenders are aligned, signage matches the deals being offered, and customers receive a seamless experience—whether they’re shopping in Los Angeles or San Francisco. This level of consistency builds trust, reduces confusion, and ensures customers always know what to expect from your brand, no matter where they shop.

Unified Online Promotions with BLAZE ECOM

Your digital storefront should reflect the same quality and care as your in-store experience. Company Promotions makes it easy to extend the same targeted offers to your BLAZE ECOM™ menu—automatically syncing applicable promotions for online customers.

By combining Smart Collections with flexible promotion types, you can ensure that the products featured online are accurate, relevant, and tied directly to the campaigns you’re running in-store.

Whether you’re launching a weekend deal, flash sale, or brand promo, your e-commerce site stays up to date with no extra lift. This integration not only saves hours of work but also helps drive conversions by aligning your digital and in-store strategies.

Set It and Forget It: Promotion Scheduling

Planning ahead just got easier with Company Promotions. You can now schedule both the visibility and validity of your campaigns on BLAZE ECOM™, ensuring a seamless promotional experience online. Promotions can be set to go live on a specific date and time, while you can also define an end date to automatically deactivate them.

The visibility settings give you full control over when and where customers see your promotions, allowing you to tailor the experience for maximum impact. This feature is perfect for holiday sales, brand launches, or recurring campaigns—empowering your team to plan ahead without the stress of last-minute updates to menus or systems.

Customizable Promotions for Every Objective

Company Promotions is built to give you full control and flexibility, offering a variety of campaign types to match your business goals. Whether you want to incentivize repeat purchases with Buy One, Get One (BOGO) deals, drive higher average order value through strategic bundle deals, convert new visitors into loyal customers with first-time offers, or fine-tune discounts by category, brand, or SKU, the platform makes it easy to create targeted and effective promotions tailored to your retail strategy.

Choose from a variety of campaign types, including:

  • BOGO Deals – Incentivize purchases with buy one or more, get one or more
  • Bundle Discounts – Boost average order value by bundling products
  • Collection Discount – Discount a curated selection of products
  • Global Product Discount – Offer % off of a collection for any quantity
  • Cart Promotions – Reduce the price of the entire cart
  • Delivery Fee Discounts – Offer discounts on delivery fees
Company Promotions

Why It Matters

Imagine building a promotion once and instantly applying it across multiple locations, saving hours of repetitive work and ensuring your entire footprint is aligned. With Company Promotions, you can deliver a consistent experience to every customer, whether they’re shopping in-store, online, or through your mobile app—building trust and reinforcing your brand at every touchpoint. 

As your business scales, your promotional strategy can scale right alongside it, with tools designed to support multi-location growth without added complexity. More than just efficiency, this feature empowers you to create timely, relevant campaigns that deepen customer engagement and build long-term loyalty.

The Results Speak for Themselves

Early adopters of Company Promotions are already seeing major wins across their operations—from significantly faster workflows and streamlined campaign management to noticeable improvements in staff efficiency and overall promotion performance.

If you’re ready to save time, scale smarter, and drive more revenue, now’s the time to take action. Company Promotions is officially available in BLAZE Retail and ready to help you transform how you plan and execute marketing across your dispensary network. Let’s take your promotional strategy—and your customer experience—to the next level. 

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