As the Green Rush Grows, Newport Beach’s Blaze Keeps Cannabis Startups Coordinated

Behind California’s lucrative marijuana businesses are the software companies keeping the books straight.

SaaS startups like Newport Beach-based Blaze run the iPads customers use to buy legal cannabis at stores in Venice as well as the delivery apps that help bring products straight to their doors.

And as more states pass marijuana legalization, delivery services, dispensaries and the companies that serve them are bracing for a new wave of business.

This week, the venture-backed company closed a $8 million Series A round, and plans to expand across the Midwest and East Coast.

The four-year-old company sells software and apps to over 300 legal cannabis companies in nine states, including California.

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