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BLAZE Brand Guide

With a new brand comes a new brand guide, which will be available soon.

Brand guide

Cannabis retail software founded in 2015. This guide should teach you how to use BLAZE assets properly.

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Colors

Should only use alternative colors to express a selection like “Hover” or “Active” except for using Retail (Main) as a Link color. Retail (Main) #1CC4E8 is too light to be used as text color on a white background. Use Retail Alt #2CB2DC instead.

Example: This link color (#1CC4E8) is too light,
Use this link color (#2CB2DC) instead.
Retail (Main)
#1CC4E8
Retail Alt
#2CB2DC
ECOM
#2CB2DC
BLAZE Black
#29333B
Delivery
#1CC4E8
BLAZE Black
#29333B


Dispatch
#EB8D48
Dispatch Alt
#DE8C45
BLAZEPAY (main)
#46CEBC
BLAZEPAY Alt
#228083
Insights
#FFD500
Insights Alt
#F0BC00

Font Styles (Roboto)

Vertical rhythm is essential to good typography; notice how the line height and the letter spacing increase as the font size decrease. This pattern applies to all font weights (regular, medium & bold).