BLAZE Brand Guide

With a new brand comes a new brand guide, which will be available soon.

Brand guide

Cannabis retail software founded in 2015. This guide should teach you how to use BLAZE assets properly.

Colors

Should only use alternative colors to express a selection like “Hover” or “Active” except for using Retail (Main) as a Link color. Retail (Main) #1CC4E8 is too light to be used as text color on a white background. Use Retail Alt #2CB2DC instead.

Example: This link color (#1CC4E8) is too light,
Use this link color (#2CB2DC) instead.
Retail (Main)
#1CC4E8
Retail Alt
#2CB2DC
ECOM
#2CB2DC
BLAZE Black
#29333B
Delivery
#1CC4E8
BLAZE Black
#29333B


Dispatch
#EB8D48
Dispatch Alt
#DE8C45
BLAZEPAY (main)
#46CEBC
BLAZEPAY Alt
#228083
Insights
#FFD500
Insights Alt
#F0BC00

Font Styles (Roboto)

Vertical rhythm is essential to good typography; notice how the line height and the letter spacing increase as the font size decrease. This pattern applies to all font weights (regular, medium & bold).