Brand guide

Seed to sale cannabis culture founded in 2016. This guide should teach you how to use BLAZE assets properly.

Primary Logo

Primary Dark against light
Primary Light against dark

Secondary Logo

Secondary Dark against light
Secondary Light against dark

Tagless Logo

Use when logo is too small to read the tagline.

Spacing

The space between the leaf bug and the letter B = 1rem. We double that for the space around the entire logo. The trademark symbol should be treated as a floating element and should not be included when calculating spacing around the logo.

Usage - do’s and dont’s

GOOD 🤘 🥰

BAD 👎 💩

Only use logos provided by BLAZE
Never change the colors
Make sure the Registered mark is visible
Always use the full logo, never just the bug. Never add effects like drop shaddow or glow.
Always provide space and use proper contrast
Avoid using our primary color as a background.

Product Logos

Colors

Should only use alternative colors to express a selection like “Hover” or “Active” except for using Retail (Main) as a Link color. Retail (Main) #1CC4E8 is too light to be used as text color on a white background. Use Retail Alt #2CB2DC instead.

Example: This link color (#1CC4E8) is too light,
Use this link color (#2CB2DC) instead.
Retail (Main)
#1CC4E8
Retail Alt
#2CB2DC
Grow
#42D39A
Grow Alt
#41C396
Distro
#FFAE00
Distro Alt
#F59F00


Events
#FF4191
Events Alt
#DF4D79
Insights
#FFD500
Insights Alt
#F0BC00
BLAZEPAY
#45DCC1
BLAZE Black
#29333B

Font Styles (Roboto)

Vertical rhythm is essential to good typography; notice how the line height and the letter spacing increase as the font size decrease. This pattern applies to all font weights (regular, medium & bold).