Customer Story · New York
From Legacy Roots to 75%+ Sales Growth
How Happy Munkey built two licensed NYC dispensaries — and a bilingual, omnichannel brand — on one connected BLAZE platform.
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Culture First. Cannabis Always.
Happy Munkey isn't just a dispensary — it's a New York cannabis lifestyle brand. NYC natives Vladimir Bautista and Ramon Reyes built it into a community icon through events, a podcast, and a retail brand rooted in education, inclusivity, and advocacy.
When New York legalized, they made the leap from legacy operator to CAURD licensee, opening licensed dispensaries in Manhattan's Inwood neighborhood and in Brooklyn. To do it right, they needed technology that could keep them compliant, scale across stores, and serve a community where many customers speak Spanish first.
Going Legal Without Losing the Vibe
Compliance
Move from an unregulated market to a fully licensed, audit-ready operation.
Scale
Run multiple stores on shared systems, workflows, and integrations.
Experience
Deliver a consistent, high-energy customer experience at every touchpoint.
Language
Serve a Spanish-first core community with bilingual shopping in-store and online.
White-Glove Onboarding. One Connected Stack.
BLAZE met the founders in person, trained management and staff on the software, workflows, and SOPs, and prioritized a Spanish translation of the e-commerce menu for Happy Munkey's core customers. Then BLAZE connected every part of the business:
BLAZE Retail
- Real-time inventory across both stores
- Automated age verification & daily purchase limits
- Faster checkout with budtender recommendations
- Sage Intacct sync by location
BLAZE ECOM
- Bilingual English/Spanish online menu
- Integrated with POS and fulfillment
- Separate tax rates for cannabis vs. merch
BLAZE Kiosk
- Self-serve ordering that absorbs openings and peak-hour rushes
- Shorter lines, more budtender time per guest
BLAZEPAY
- Digital payments in-store and online
- Less cash handling, bigger baskets
BLAZE Delivery
- Delivery service live for NYC customers
- Orders flow from menu to driver in one system
BLAZE Apps
- Branded Happy Munkey mobile app
- Shop, reorder, and track loyalty on the go
BLAZE Growth
- Loyalty and personalized promotions
- Outreach via SMS/MMS, email, push, and wallet notifications
BLAZE Insights
- Trend analytics for inventory and demand
- Data-driven buying and fulfillment decisions
Compliance Ready
- Cycle counts for clean inventory audits
- Built for METRC seed-to-sale reporting
“I hear about other [tech] companies but I don't hear about this level of engagement and care. I would hope that everybody could have a partnership like this when it comes to their POS system. We know that BLAZE values us as much as we value them.”Vladimir Bautista, Co-Founder, Happy Munkey
More Sales. Less Friction. Fully Compliant.
Revenue
- 75%+ sales growth since the first full month of operations
- Kiosks keep orders moving during openings and peak hours
- Digital payments lift average order value
Customer Experience
- Bilingual menu makes ordering easy for Spanish-speaking guests
- Budtender tools personalize recommendations for regulars
- Shop in-store, online, in-app, or via delivery
Operations
- POS, e-commerce, and payments fully integrated — no double entry
- Fast product intake and tracking through to the end customer
- Sage Intacct tracks sales and expenses by location
Compliance
- Automated age verification and purchase limits, in-store and online
- Cycle counts keep inventory audit-ready for METRC
Built to Grow With New York
Since going live, Happy Munkey has expanded well beyond the counter — launching delivery, a branded mobile app, BLAZEPAY digital payments, and BLAZE Growth loyalty and outreach. Every new channel runs on the same platform, so the team adds reach without adding complexity.
Happy Munkey & BLAZE
What software does Happy Munkey use?
Happy Munkey runs on BLAZE: BLAZE Retail (POS), BLAZE ECOM, BLAZE Kiosk, BLAZEPAY, BLAZE Delivery, BLAZE Apps, BLAZE Growth, and BLAZE Insights, integrated with Sage Intacct.
How much did Happy Munkey's sales grow with BLAZE?
Sales grew more than 75% since Happy Munkey's first full month of operations on BLAZE.
Does BLAZE support bilingual dispensary menus?
Yes. BLAZE translated Happy Munkey's e-commerce menu into Spanish so its Spanish-first customers can shop easily online and in-store.
Is BLAZE compliant for New York dispensaries?
Yes. BLAZE automates age verification and daily purchase limits and supports cycle counts for METRC seed-to-sale reporting used in New York.
Ready to Write Your Growth Story?
See how BLAZE connects POS, e-commerce, payments, delivery, and loyalty in one platform built for cannabis retail.
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