Configure every variable, automate the heavy lifting, and watch retention take care of itself.
Change purchasing behavior with better rewards and faster accrual that give customers a real reason to spend more and come back sooner.
| Capability | BLAZE Loyalty (native) | Typical third-party loyalty platform |
|---|---|---|
| Loyalty point sync | Real time across POS, e-commerce, and the Growth dashboard | Manual or scheduled sync, often minutes behind the sale |
| Platform integration | Native to BLAZE POS and ECOM: one login, one bill, one customer record | Separate vendor with its own login, bill, and data sync |
| Customer enrollment | Two-click wallet cards via QR code, straight to Apple Wallet or Google Pay, no app install | Often requires an app download or phone-number-only signup |
| Reaching customers near the store | Geofenced wallet-card notifications, with logic running on the customer's device | Typically SMS campaigns, subject to carrier filtering |
| Behavior levers beyond discounts | Multipliers, missions, and tiered rewards that steer channel and category behavior | Mostly points and blanket discounts |
| Tier customization | Tier names, colors, and icons fully customizable to your brand | Often fixed generic tiers like Bronze, Silver, Gold |
| Ongoing management | Set-it-and-forget-it automation once rules are configured | Often needs dedicated headcount or an agency to run |
The pattern in the table is consistent: every row where third-party platforms fall short traces back to the same cause, which is that loyalty data lives outside the POS. When loyalty is native, points update in real time, enrollment takes two clicks from a QR code, and one customer record follows the shopper across every store and channel.
One question cuts through any loyalty vendor demo: when a customer earns points at the register, how long until they can redeem them online, and how many systems had to sync to make that happen?
BLAZE Loyalty is a fully configurable cannabis loyalty program built natively into the BLAZE platform. It gives dispensaries the tools to build and manage a rewards program — with custom tiers, multipliers, missions, and flexible redemption — all tracked in real time from a single dashboard.
Multipliers let you amplify how fast customers earn points based on specific conditions — time of day, location, channel, member group, or brand. Instead of running blanket discounts, you can run a Happy Hour multiplier on slow weekday afternoons or give VIP members a permanent 2× earn rate.
Missions are pre-built automated customer journeys that reward specific behaviors — like a first purchase, a Google review, or a referral. Each mission runs on autopilot once activated, with no ongoing management required.
You can configure dollar-amount or percentage-based redemption — whichever fits your margins. You also control accrual rates, stacking rules, and tier-specific rates across your custom membership levels.
Yes. BLAZE Loyalty supports fully configurable tiered loyalty rewards across up to three tiers — Bronze, Silver, Gold — each with its own earn rate, redemption options, and stacking rules. Each tier is fully customizable — name, color, and icon — so your rewards program looks and feels like your brand.
BLAZE Loyalty is active across every channel — Customer-Facing Display (CFD), e-commerce website, mobile app, self-service kiosk, and Apple Wallet or Google Wallet passes. Points earned on any channel sync automatically to the customer’s single profile.
The dashboard gives you real-time ROI reporting across your entire program — points earned vs. redeemed, active members, new enrollments, mission completion rates, referral rates, and a live transaction-level activity log.
Yes. BLAZE Wallet Passes let you issue branded loyalty passes to Apple Wallet and Google Wallet. Point balances update automatically after every purchase — no app download required from the customer.
Yes. Tier names, spending thresholds, point multipliers, and per-tier benefits are all configurable in the BLAZE back office. You can run as few as two tiers or as many as your program calls for — no developer needed to make changes.
Yes — BLAZE Loyalty is built directly into BLAZE, not a third-party integration. That means your loyalty data, customer profiles, and POS transactions all live in one place, with no syncing issues or middleware required.
Yes. BLAZE Loyalty is built to consolidate the tools most dispensaries are already stitching together into one native suite. Instead of managing disconnected platforms with separate logins, data exports, and monthly fees, everything lives inside BLAZE. Your customer data and loyalty activity all draw from the same source — your POS — so every message is informed by real purchase behavior, not guesswork.
One that syncs points in real time, integrates natively with POS and e-commerce, and doesn’t require a separate vendor bill or dedicated headcount to manage — see how BLAZE Growth compares to Alpine IQ and Spring Big
No — wallet cards can be added in two clicks via QR code directly to Apple Wallet or Google Pay, with no app download required
Instantly in the Growth dashboard and on e-commerce, versus the ~15-minute manual sync required by some third-party loyalty platforms
Yes — tier names, colors, and icons are fully customizable rather than fixed to generic Bronze/Silver/Gold labels.
No — geofence logic runs on the customer’s device; Blaze never sees or stores location data.
