Customer Loyalty Engine

for

Cannabis Dispensaries

BLAZE Loyalty lets dispensaries build fully configurable rewards programs — with custom tiers, multipliers, missions, and flexible redemption — all native to the BLAZE platform. Keep customers coming back with points that work the way your dispensary does, tracked in real time from a single dashboard.
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Core Features

A Loyalty Program That Works as Hard as You Do.

Configure every variable, automate the heavy lifting, and watch retention take care of itself.

Multipliers

Boost Rewards Exactly When It Matters.

Multiplier Rules let you amplify points earnings based on specific conditions — turning slow hours into busy ones and top customers into bigger spenders. Reward more without discounting more.

  • Time of Day and Day of WeekRun Happy Hour multipliers automatically.
  • Location-SpecificBoost points at select stores to drive traffic where you need it.
  • Channel-BasedReward online orders, kiosk purchases, or in-store differently.
  • Member Group Targeting Give VIP tiers or new members an extra edge.
  • Brand MultipliersIncentivize specific brands or skus to move inventory.
Missions

Automated Journeys that Drive Behavior.

Pre-built Missions bring gamification to your cannabis loyalty program — rewarding first purchases, repeat visits, referrals, and more on autopilot. Launch them in minutes, no setup headaches required.

  • First PurchaseWelcome new members with a bonus on day one
  • Visit FrequencyReward customers who keep coming back
  • Reward ReviewsIncentivize Weedmaps or Google reviews on autopilot.
  • Refer a FriendTurn regulars into your best acquisition channel.
  • Linked Bank Account Reward wallet adoption for seamless checkout.
  • Order Count MilestonesCelebrate loyalty at 5, 10, 25 orders and beyond.
Rewards

Tiered Loyalty Rewards, Your Way.

Choose dollar-amount or percentage redemption, then configure tiered loyalty rewards across Bronze, Silver, Gold, or even VIP — giving your best customers the rates they've earned.

  • Dollar-Amount RedemptionCustomers apply a fixed dollar value at checkout.
  • Percentage-Based RedemptionScale rewards to order size automatically.
  • Configurable Accrual RatesSet how many points equal how much value.
  • Stacking RulesControl what can and can’t combine at checkout.
  • Membership TiersUnlock better rates for your most loyal customers.
Dashboard

ROI Reporting That Speaks for Itself.

Real-time measurable ROI reporting across your entire program — what's working, who's earning, and where retention is slipping. No spreadsheets, no guesswork.

  • Earned vs. Redeemed Understand the true value flowing through your program.
  • Acquisition vs Retention Active members and new enrollments by period.
  • Points Activity See earn and burn at the transaction level.
  • Mission Performance Track completion rates for every active mission.
  • Referral Rate Measure word-of-mouth driven by your program.
  • Live Activity Log Every earn and redemption, in real time.

One Experience. Every Channel. Zero Gaps.

Built into every channel. Points follow your customers automatically — online, in-store, on the app, or at the kiosk.

Register Display

Show customers their point balance and available rewards right at the register — no asking, no confusion at checkout.

E-Commerce Website

Customers see their balance and redeem rewards directly at checkout on your BLAZE-powered e-commerce website.

Mobile App

Your branded mobile app keeps loyalty front and center — balance, tiers, and available rewards visible every time a customer opens the app.

Self-Service Kiosk

Customers log in at the kiosk, browse, and check out — loyalty points applied automatically without any staff involvement.

Wallet Cards

A branded loyalty card in Apple Wallet or Google Wallet keeps your dispensary one tap away — point balances update in real time after every purchase.

Delivery Checkout

Customers can even redeem loyalty rewards on delivery orders — points apply automatically when the driver processes checkout at the door.
Let's Get You Started

Ready to build loyalty that actually works?

See BLAZE Loyalty live — configured for your dispensary, across every channel.

Frequently Asked Questions

BLAZE Loyalty is a fully configurable cannabis loyalty program built natively into the BLAZE platform. It gives dispensaries the tools to build and manage a rewards program — with custom tiers, multipliers, missions, and flexible redemption — all tracked in real time from a single dashboard.

Multipliers let you amplify how fast customers earn points based on specific conditions — time of day, location, channel, member group, or brand. Instead of running blanket discounts, you can run a Happy Hour multiplier on slow weekday afternoons or give VIP members a permanent 2× earn rate.

Missions are pre-built automated customer journeys that reward specific behaviors — like a first purchase, a Google review, or a referral. Each mission runs on autopilot once activated, with no ongoing management required.

You can configure dollar-amount or percentage-based redemption — whichever fits your margins. You also control accrual rates, stacking rules, and tier-specific rates across your custom membership levels.

Yes. BLAZE Loyalty supports fully configurable tiered loyalty rewards across up to three tiers — Bronze, Silver, Gold — each with its own earn rate, redemption options, and stacking rules. Each tier is fully customizable — name, color, and icon — so your rewards program looks and feels like your brand.

BLAZE Loyalty is active across every channel — Customer-Facing Display (CFD), e-commerce website, mobile app, self-service kiosk, and Apple Wallet or Google Wallet passes. Points earned on any channel sync automatically to the customer’s single profile.

The dashboard gives you real-time ROI reporting across your entire program — points earned vs. redeemed, active members, new enrollments, mission completion rates, referral rates, and a live transaction-level activity log.

Yes. BLAZE Wallet Passes let you issue branded loyalty passes to Apple Wallet and Google Wallet. Point balances update automatically after every purchase — no app download required from the customer.

Yes. Tier names, spending thresholds, point multipliers, and per-tier benefits are all configurable in the BLAZE back office. You can run as few as two tiers or as many as your program calls for — no developer needed to make changes.

Yes — BLAZE Loyalty is built directly into BLAZE, not a third-party integration. That means your loyalty data, customer profiles, and POS transactions all live in one place, with no syncing issues or middleware required.

Yes. BLAZE Loyalty is built to consolidate the tools most dispensaries are already stitching together into one native suite. Instead of managing disconnected platforms with separate logins, data exports, and monthly fees, everything lives inside BLAZE. Your customer data and loyalty activity all draw from the same source — your POS — so every message is informed by real purchase behavior, not guesswork.

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