Devil's Lettuce Cannabis Dispensary, a family-owned West Seneca, NY shop, traded a slow legacy POS for BLAZE's full retail platform—and saw speed, online orders, and efficiency take off.
At a Glance
The Backstory
What started as a logo sketched on a bar napkin has grown into a flagship storefront in the Buffalo, NY area. Devil's Lettuce Cannabis Dispensary, based in West Seneca, is family-owned and operated by owner Jason McGirr alongside General Manager Jackie Smith. From day one, the dispensary set out to build something rooted in community—filling its shelves with product from a long list of small, independent New York growers rather than just the biggest names in the industry.
Just as central to the business is its mission: breaking the stigma around cannabis and creating a positive, open conversation about it in the community.
“Watching our team walk through the process with a first-time consumer and seeing their mind change in real-time is the most joyous part of what we do.” Jackie SmithGeneral Manager, Devil's Lettuce Cannabis
The Challenge: Outgrowing a Legacy System
Like many early movers in New York's adult-use market, Devil's Lettuce launched on a legacy point-of-sale system—the kind of dated, clunky software that wasn't built for the pace of a modern dispensary. Checkout took longer than it should have, budtenders had to work around outdated workflows just to ring up a simple order, and there was no easy way to connect the in-store experience to online ordering. It was time for a change.
“Our previous POS system seemed a little archaic, and we were looking for something more 2026.” Jackie SmithGeneral Manager, Devil's Lettuce Cannabis
The Solution: One Connected Platform, Store to Screen
Devil's Lettuce made the switch to BLAZE, adopting a full stack built to work together: BLAZE Retail for point of sale, BLAZEPAY for payments, BLAZE ECOM and BLAZE Sites for online ordering and their website, BLAZE Apps for a branded mobile experience, BLAZE Kiosk for self-service in-store, and BLAZE Delivery to get product to customers' doors.
“BLAZE is more up-to-date, more modern, more efficient, and so much faster.” Jason McGirrOwner, Devil's Lettuce Cannabis
“The transition was pretty seamless when switching to BLAZE.” Jackie SmithGeneral Manager, Devil's Lettuce Cannabis
With BLAZE's support team involved from day one, the team at Devil's Lettuce was up and running without disrupting the customer experience.
The Results
Since switching to BLAZE, Devil's Lettuce has seen a vast improvement in both speed and ease of use—for budtenders ringing up sales and for customers browsing the menu. Day-to-day operations run more efficiently across the board, and whenever a question comes up, the team credits BLAZE's support staff for being quick and responsive.
“Now using BLAZE, it's faster, it's easy to use, and more employee and consumer friendly.” Jackie SmithGeneral Manager, Devil's Lettuce Cannabis
Faster, simpler checkout for budtenders and customers alike.
More orders coming through the website and app thanks to an easier browse-order-pay experience.
A smooth move off the legacy system with no disruption to the customer experience.
Fast answers from BLAZE's team whenever a question comes up.
“Our online orders have definitely picked up. Customers are able to navigate the website easier and pay online—that was a huge issue before connecting to the customers' bank account.” Jackie SmithGeneral Manager, Devil's Lettuce Cannabis
“Support is easy to reach, get answers, and problems get fixed fast.” Jason McGirrOwner, Devil's Lettuce Cannabis
What's Next: Deeper Customer Engagement with BLAZE Growth
Devil's Lettuce is now rolling out BLAZE Growth, BLAZE's integrated marketing suite, to connect with customers in more ways than ever—email, SMS, mobile app push notifications, and wallet notifications, all managed from a single platform.
“What I'm super excited about is being able to communicate better with the consumer and keep everyone informed as to what's going on in our store—marketing and making sure we're appealing to everyone.” Jackie SmithGeneral Manager, Devil's Lettuce Cannabis
“I'm impressed, and would recommend BLAZE to anyone who will listen.” Jason McGirrOwner, Devil's Lettuce Cannabis
See What BLAZE Can Do for Your Dispensary
From point of sale to online ordering, delivery, and customer marketing—BLAZE connects every part of the retail experience on one platform.
Talk to BLAZE