From Day One to Delivery:
Frostbite Cannabis on BLAZE
One of Minnesota's first adult-use dispensaries chose the full BLAZE stack — and hasn't looked back since.
Building Minnesota's First Adult-Use Operation
When Minnesota opened its doors to adult-use cannabis, Frostbite Cannabis Dispensary in Roseville was among the first retailers in the state to sell flower. Owner Jacob Affeldt knew that being an early mover came with both opportunity and risk — the margin for operational error was essentially zero.
Regulators were watching closely, customer expectations were high, and the technology powering the business would need to handle it all without breaking a sweat. Affeldt made a deliberate choice: go full stack with a single platform rather than cobbling together point solutions. That platform was BLAZE.
What Frostbite Was Up Against
- Regulatory ComplexityAs one of Minnesota's first adult-use retailers, Frostbite needed airtight compliance and real-time seed-to-sale tracking through METRC from the moment doors opened. Any gap in documentation could draw scrutiny from the state's Office of Cannabis Management (OCM).
- Integration RiskUsing separate vendors for POS, e-commerce, website, and payments creates data silos, sync errors, and support headaches. Affeldt wanted to eliminate that risk entirely.
- ScalabilityThe infrastructure needed to support in-store sales at launch and grow into delivery and expanded digital commerce without rebuilding.
- Peak Volume ReadinessHigh-traffic days like 4/20 can expose brittle systems. Any downtime on a landmark sales day would mean lost revenue and a poor first impression.
- Customer ExperienceA new market means winning customers with no prior loyalty. A seamless digital experience — from browsing to checkout to loyalty — needed to be right from day one.
The Full BLAZE Stack
Frostbite adopted the complete BLAZE retail technology suite, creating a fully integrated operation with no gaps between systems and a single source of truth for all customer, inventory, and compliance data.
Fast in-store transactions with real-time inventory and automatic compliance data capture.
Live menu, pickup, and delivery orders from one branded digital storefront.
Website CMS integrated with operational data — menus and promos always in sync.
Branded app for browsing, ordering, and loyalty — driving repeat customer visits.
ACH payments that reduce cash handling and deliver cleaner reconciliation.
Expand beyond in-store with a fully integrated delivery workflow built into the same platform.
Compliance & METRC
Minnesota's regulatory framework requires seed-to-sale tracking through METRC. BLAZE's seamless, native METRC integration means every transaction, transfer, and inventory movement at Frostbite is automatically reported — no manual data entry, no duplicate workflows, no risk of a reporting gap. Compliance data is captured at point of sale and pushed to METRC in real time.
E-Commerce & Delivery
BLAZE's native e-commerce platform has been one of the most impactful tools in Frostbite's arsenal. Customers can browse the full menu, check live inventory, and place orders for in-store pickup or delivery — all from a branded, optimized digital storefront. The e-commerce channel became the direct foundation for Frostbite's expansion into delivery.
What Running on BLAZE Looks Like
A Flawless First 4/20
Frostbite's first 4/20 was a true test — and BLAZE passed without issue. The volume surge was handled smoothly, with no system slowdowns, no checkout delays, and no compliance gaps. Affeldt and his team focused on customers, not technology.
Compliance That Impressed the OCM
The Minnesota Office of Cannabis Management reviewed Frostbite's METRC records and came away impressed. BLAZE's native integration ensures every sale, inventory adjustment, and transfer is reported automatically and accurately — giving regulators a clean, complete picture at all times.
E-Commerce Fuels Delivery Expansion
What started as a strong in-store business has expanded into delivery — made possible by BLAZE's e-commerce infrastructure. The same platform powering in-store pickup now supports a full delivery workflow, opening a new revenue channel without added complexity.
Zero Integration Gaps
By choosing BLAZE's full stack from day one, Frostbite avoided the integration debt that plagues multi-vendor retail stacks. POS data, e-commerce orders, loyalty activity, payment records, and METRC reports all live in the same system.
"BLAZE gave us the foundation to launch with confidence and the tools to grow. The e-commerce piece alone has been a game changer for how we reach customers — in-store and now with delivery."— Jacob Affeldt, Owner, Frostbite Cannabis Dispensary
One Platform. No Compromises.
For dispensaries entering a new regulated market, the stakes of getting technology wrong are high. Frostbite Cannabis Dispensary's story is proof that when compliance, operations, and customer experience are all connected through one platform, the business runs better at every level.
- Single platform, zero integration risk
- Native METRC integration with automated seed-to-sale compliance
- E-commerce and delivery in one unified system
- Scalable from launch to multi-channel expansion
- Pay-by-Bank and mobile app ready from day one
- Proven under peak volume conditions
"We knew 4/20 would be our biggest day of the year. BLAZE handled everything without a hiccup — we didn't have to think about the technology once."— Jacob Affeldt, Owner, Frostbite Cannabis Dispensary