Unify your in-store and online dispensary with BLAZE, the world's most intelligent AI-powered, e-commerce platform.
A dynamic, SEO-optimized digital menu and store.
A personalized in-store or offsite kiosk for fast ordering.
A white-labeled mobile app for your best customers.
A drag-and-drop CMS with dynamic e-commerce widgets.
Unify your in-store and online operations with BLAZE, the world's most intelligent AI-powered, all-in-one platform for cannabis retail.
Our AI-driven personalization engine curates bespoke shopping experiences that anticipate customer needs and drive higher conversion rates. By seamlessly bridging the gap between digital and physical storefronts, we create a unified, frictionless journey that keeps your brand at the forefront of retail innovation.
Enhance the online experience with AI product recommendations that deliver personalized suggestions across your website, kiosks, and mobile apps
The AI Budtender is a virtual cannabis expert that is interactive and guides online shoppers to products that match their desired experience.
Empower customers to scan QR codes to access instant product details and bypass the line with a frictionless mobile checkout.
Experience the Impact
Choose the path that fits your brand. Launch instantly with a ready-to-use storefront, or partner with an agency or in-house developer to build a fully customized shopping experience using BLAZE’s ECOM APIs.
Explore our out-of-the-box features in the Herbal Greens demo store, or see how to build a fully custom storefront with our APIs.
Ryan Bishara - OnePlant Dispensaries
| Capability | Native (BLAZE ECOM) | iFrame embed | Hosted / marketplace menu |
|---|---|---|---|
| Product pages Google can index | Yes, on your domain | No, search engines cannot see iFrame content | Yes, but on the vendor's domain |
| Who owns the customer data | You | The menu provider | The platform |
| Shopping data in your own Google Analytics | Yes | Limited | No, it feeds the platform's ecosystem |
| Real-time POS inventory sync | Yes, native to BLAZE Retail | Varies by provider | Varies by provider |
| Branding and customer experience | Full control | Limited to the embedded frame | The platform's look and rules |
| Where checkout happens | Your website | The provider's flow inside your page | The platform's site |
| Setup speed | Guided setup, more initial work | Fastest | Fast |
Dutchie is the most recognized name in cannabis online ordering, and for operators who want a menu embedded into an existing website quickly, it is a common choice.
The difference to evaluate is structural. Dutchie operates a consumer marketplace alongside its retailer software, so shopping behavior on Dutchie-powered menus accrues to the Dutchie ecosystem rather than to your own analytics. BLAZE ECOM is not a marketplace: your store runs on your domain, your product pages are indexed under your brand, and shopping data lands in your own Google Analytics and your own customer record, where it belongs to you.
One question cuts through any demo: when a customer buys online and then in store, is that one customer record or two, and whose analytics saw the journey?
Marketplaces like Weedmaps and Leafly are discovery channels, and they can be valuable ones. The mistake is making a marketplace your only storefront, because the audience, the data, and the search rankings belong to the marketplace.
The approach BLAZE recommends:
own your storefront, syndicate your menu. BLAZE integrates with Weedmaps and Leafly, so your inventory publishes to those audiences automatically while your native store remains the home base that ranks, converts, and builds your customer list.
BLAZE ECOM is a native e-commerce platform designed specifically for cannabis dispensaries. It allows licensed cannabis retailers to create and manage their online store, providing a seamless and compliant shopping experience for customers. Unlike a marketplace, you own your data, your customer relationships, and your brand’s online presence.
Dispensary e-commerce has unique challenges and requirements due to the highly regulated nature of the cannabis industry. Key differences include:
This is a critical distinction that impacts your business’s long-term success.
BLAZE ECOM is designed to integrate seamlessly with your existing dispensary website. If you already have a website, BLAZE ECOM can be integrated as a native menu. However, BLAZE also offers a robust Content Management System (CMS), BLAZE Sites, that allows you to manage your website content and your e-commerce menu from a single platform, ensuring a consistent brand experience. The platform also syncs in real-time with BLAZE Retail POS, so your inventory, pricing, customer data, and promotions are always up to date across all channels.
BLAZE offers a solution for dispensaries that don’t have a website. BLAZE Sites is an all-in-one CMS platform that combines content and e-commerce, allowing you to easily build and manage a professional, high-converting website with drag-and-drop editing and customizable templates. This lets you get your online presence up and running without the need for a separate web development agency.
Yes.
BLAZE is purpose-built to meet the needs of multi-location dispensaries and multi-state operators (MSOs). The platform allows you to manage all of your locations from a single dashboard, while providing a consistent online shopping experience for your customers.
Key benefits for multi-location businesses include:
No, BLAZE ECOM is not a marketplace. A marketplace is a platform that hosts multiple retailers and controls your customer data. With BLAZE, you own your online store and all of your customer data. This means you have full control over your brand, your customer relationships, and your marketing.
Yes. BLAZE ECOM integrates with BLAZEPAY ACH, allowing customers to prepay for their online orders directly from their bank account. Once a customer has connected their account, future payments are just three clicks away, providing a seamless and secure checkout experience.
Yes. We build custom mobile apps for dispensaries at a fraction of the traditional development cost. These apps give you a powerful new channel to engage your customers, allowing you to use features like push notifications to share promotions and updates.
BLAZE ECOM is designed to boost your online sales. It includes built-in features to increase customer engagement and drive higher average order values:
These tools are proven to increase the average order value by as much as 30%. When combined with online payments via BLAZEPAY ACH, you can remove the friction of cash and empower customers to shop freely.
The cost of BLAZE ECOM depends on your specific business goals and the features you need to create the desired customer experience. The platform is part of a comprehensive ecosystem of tools, and pricing is typically bundled based on your needs. For instance, you can opt for:
To get an accurate quote, it’s best to request a demo and speak with a BLAZE representative who can tailor a solution to your business.
Product pages are real, indexable URLs on the operator’s own domain, unlike hosted-on-vendor-domain or iframe-embedded menus used by many competitors
Yes — dynamic meta tags, structured data, clean URLs, and sitemap generation are built in by default
Operators moving to BLAZE ECOM have seen roughly a 60% decrease in cart abandonment versus typical iframe/hosted-menu baselines
Yes, along with online payment processing, guest checkout, and saved payment methods